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Define Your Target Audience
Intro to Target Audiences
Welcome to Class (1:18)
Marketing Campaign Analysis
Intro to Marketing Campaign Analysis (0:56)
How to Audit Current Marketing Campaigns (5:47)
How to Attribute Website Traffic to Marketing Campaigns (9:46)
Marketing Campaign Analysis Review (0:58)
Meet Your Digital Audience
Intro to Digital Audiences (1:40)
How to Use Google Analytics to Understand Your Audience (13:16)
Digital Audiences Review (2:13)
Leverage Internal Resources
Intro to Internal Resources (1:21)
Collaborating With The Sales Team (5:19)
Internal Resources Review
Conduct a Competitor Audit
Intro to Competitor Audits (1:44)
Digital Content Analysis Tutorial (17:51)
Keyword Gap Analysis Tutorial (9:05)
Competitor Audit Review (1:49)
Create Your Target Audience Profile
Intro to Your Target Audience Profile (2:23)
How to Fill In Your Target Audience Template (6:23)
Target Audiences Review
Digital Content Analysis Tutorial
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